Born from a sibling rivalry, Puma was founded in 1948 and is an OG in the footwear space. While the brand has always been overshadowed by the likes of Nike and Adidas, Puma has continued to reign supreme as the third-largest sportswear brand in the world.
Despite being third, the Germany-based brand has continued to show stellar numbers in terms of sales, with athletes, sneakerheads, and consumers continuing to buy in, breaking their quarterly goals year-to-year. Making their return to the basketball world, Puma has branched out into doing more collaborations and partnerships with celebrities, from the likes of Rihanna to even famous brands like Hello Kitty.
As to not leave any stone in streetwear and sneakers unturned, we take a look at some of the hottest Puma sneakers to cop on Novelship, so sneakerheads can diversify their closet with more unique silhouettes.
J. COLE X PUMA RS‑DREAMER ‘OG’
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J-Cole is not only an award-winning rapper but also a well-known basketball enthusiast. This collaboration with Puma is a tribute to his performance on the court, with the Puma RS Dreamer Black Multi being a basketball shoe that comes in a black color blocking with multicolored streaks across the sole that give it a flashy look. The upper of the shoe is completely black with some white text and splashes near the toe box. The tongue and laces of the shoe also come in black, while two black pullout tabs are present on the tongue and on the heel tab. Streaks of orange appear on the midsole on the front part of the shoe, followed by yellow and purple near the heel, and cyan at the back of the shoe. The midsole is covered by a white outsole to complete the look of the shoe.
ATMOS X JEFF STAPLE X PUMA SUEDE ‘PIGEON AND CROW’
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This three-way collaboration between Atmos, Staple, and Puma brings you a sneaker in a low-top silhouette titled the Pigeon and Crow, based on Puma’s Suede shoe. It is a nod to the street culture in New York and Tokyo. Appearing in an off-white and gray color, the sneakers come in a mismatched pair. While the upper comes in an off-white color with gray laces and overlays around the tongue, the left shoe has a light green and black streak running down the midfoot. This streak comes in black on the right shoe. The back of the shoes features a pigeon on one shoe in black and gray, while the other one features a black silhouette of a crow. The soles on both shoes are also gray in color.
HOTWHEELS X PUMA RS‑X ‘ROYAL BLACK’
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Sneaker companies have always made sure that the team with popular items in current culture, including musicians, movie franchises, and even toys. Puma has teamed up with Hotwheels to release the RS-X Royal Black, a shoe that comes in the classic blue and orange color blocking associated with Hotwheels. The upper of the shoe comes in blue with an orange mesh design on the midfoot, while the sole comes in black and orange color. For admirers of the Hotwheels cars, the red and yellow logo of the text within fire appears on the back of the shoe on the black heel. The same logo also appears in a much larger design on the bottom of the shoe on the sole. Orange highlights are visible throughout the shoe, including the back of the sole and the heel tab. Blue laces sit on top of a blue tongue, while the sock lining comes in black to match the sole.
PUMA CLYDE ALL‑PRO ‘WHITE MULTICOLOR’
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If you’re looking for a simple shoe with a dash of color, the Puma Clyde All-Pro White Multicolor could be a great choice for you. With a white upper, the shoe features patterns of colors that give it a youthful look. The toe box features blue lines, the part of the shoe just below the heel collar features red lines, while yellow streaks appear near the lace structure and on the heel collar. Gray lines appear on the top of the shoe as well. White laces sit on top of the white tongue, which comes in a spotted gray design. The large sole of the shoe comes in a completely white color blocking as well. When it comes to branding, you can see the Puma logo on top of the tongue on a stitched label, while a green design sits on the back of the sneaker on the heel counter.
PUMA THUNDER ELECTRIC ‘MULTICOLOR’
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The Puma Thunder Electric Multicolor comes to you in a sleek, fashion-forward design that uses colors and straight lines to accentuate its design. The upper comes in a white with black overlays sitting around the toe box and lace structure and on the midfoot. Shades of gray also appear around the shoe on the heel counter and near the heel collar. Splashes of color appear in the form of a dark yellow near the top eyelets and orange around the lace structure and the heel collar. A black pullout tab sits on the back of the shoe on the heel tab. The large sole of the shoe gives it a quite chunky look and comes with the midsole in black color with white spots, covered by a brown outsole. Splashes of orange also appear on the sole to match the upper of the sneaker, giving it a brilliant, futuristic look.
HELLY HANSEN X PUMA LQDCELL OMEGA ‘BLACK’
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With a gray and black upper and a large white sole, the Helly Hansen Puma Lqdcell Omega sneaker comes in a chunky silhouette that adds a few splashes of color to give it a unique character. The upper of the shoe comes in different shades of black, with overlays present around the toe box and the heel counter in darker colors. The laces of the shoe give it a unique look, as they extend beyond the structure to the midsole. They come in a black and white pattern and sit on top of a black tongue. The large sole of the shoe comes in white, with orange appearing in front, on the middle, and towards the back of the sole. Branding appears on the lateral side of the shoe in the form of the Puma logo in black, while multicolored pull-out tabs sit on top of the tongue and the heel tab of the sneaker.