June was the collab month. Travis Scott’s “Pink Pack” landed at the end of May and dominated June’s chart. Nigel Sylvester’s “Brick After Brick” AJ4 arrived alongside it, and Song For The Mute’s third Samba collaboration quietly took over menswear rotations. Now July arrives with the World Cup entering its knockout rounds, track season peaking, and a mix of June holdovers and fresh drops rebalancing the top ten. The Travis Scott Pink Pack still sits at #1 and #2 — nobody’s beating those pairs yet. The Samba OG, the Killshot 2 ‘Tiempo Pack,’ and the Song For The Mute Core Black all carry over from June. Meanwhile, PEACEMINUSONE’s Cryoshot has ridden the World Cup wave into the July top three, Song For The Mute’s Aura Coffee joins its Core Black sibling, and Kanye’s post-adidas Yeezy line is making its first appearance on the list. Here’s the ten men’s sneakers dominating Novelship this month.
1. Travis Scott x Air Jordan 1 Retro Low OG 'Sail Tropical Pink'
Key Features: The louder of the two “Pink Pack” pairs Travis Scott and Jordan Brand dropped on May 29, 2026 after nearly two years of cancellations and leaks. Built on the Air Jordan 1 Low OG with Travis’s signature reverse Swoosh on the lateral side, this pair pairs a soft pink nubuck base across the toebox and midfoot with sail leather overlays on the mudguard, eyestays, and heel. A darker red reverse Swoosh punches against the pink upper, and the mismatched Wings and Cactus Jack smiley heel branding are here as always.
Why It’s Trending: Holding #1 for the second month running, and there’s no clear challenger. Aftermarket prices tracked above $2,000 pre-release and haven’t cooled through June — this is the bolder, summer-ready statement pair of the Pink Pack duo, and it’s the one dominating Instagram feeds through July. If you can only grab one Travis Scott collab this year, this is the pair with the highest cultural ceiling.
2. Travis Scott x Air Jordan 1 Retro Low OG 'Muslin Pink'
Key Features: The subtler, more wearable half of the Pink Pack. This pair pairs smooth white leather with cream-toned tumbled leather overlays across the forefoot and heel, joined by a color-matched Swoosh on the medial side. Travis’s reverse Swoosh appears in Shy Pink on the lateral side, matching the outsole and Cactus Jack lettering.
Why It’s Trending: Right behind its sibling at #2 again this month. Where the Tropical Pink is the loud one, the Muslin Pink is the pair collectors actually rotate. Its cream-and-pink palette works with denim, cargos, and neutral fits year-round, which is why it’s tracking as the more popular of the two on Novelship this month for daily wear. Consider it the daily-driver of the Pink Pack duo.
3. PEACEMINUSONE x Nike Cryoshot CTR360 'Natural University Red
Key Features: G-Dragon’s PEACEMINUSONE contribution to Nike’s X2 World Cup collaboration. The Cryoshot rework of Nike’s 2010 CTR360 Maestri II football boot swaps the original synthetic upper for a vintage cream suede in Natural tones, adds University Red accents on the Swoosh, and finishes with a yellowed, translucent Cryoshot outsole designed to look pre-aged out of the box. Peaceminusone daisy branding sits on the heel.
Why It’s Trending: Korea’s national team wore the collection in their opening World Cup warm-up on June 12 — Son Heung-min and Hwang Hee-chan among the most visible — and G-Dragon plus aespa’s Karina front the “Tigers of Asia” campaign. The Korean tournament run has kept this pair in the culture cycle through July, and it’s the cleanest colorway across the entire seven-collab Cryoshot lineup.
4. adidas Samba OG 'White Black Gum'
Key Features: The platonic Samba — black leather 3-Stripes over a white leather upper, sitting on a gum sole. This is the OG colorway every other Samba gets compared to, and the specifications haven’t changed meaningfully in decades: low-profile silhouette, pull-tab heel, wraparound suede T-toe overlay.
Why It’s Trending: Still on the list from June, and no sign of it going anywhere. Three years into its lifestyle takeover, White Black Gum still sits at the top of the Samba sales chart. It’s the safest single-shoe purchase in men’s fashion right now — pairs with anything, works in any season, and holds its resale value where hyped colorways cool off. If you’ve been putting off buying a Samba, July is not the month you finally beat the trend.
5. Yeezy YZY YS-01 'Black'
Key Features: Kanye West’s first major post-adidas Yeezy silhouette, distributed directly through Yeezy.com. The YS-01 is a minimalist all-black slip-on built from an injected EVA foam construction with an anatomical footbed and a sculpted, low-profile sole. The design leans hard into Ye’s long-standing utility-and-restraint aesthetic — no branding, no laces, no distractions.
Why It’s Trending: The YS-01 sits in a strange but powerful commercial position: it’s Kanye’s cheapest-ever footwear release, but it retails direct through Yeezy without traditional distribution, which has kept aftermarket demand steady well into 2026. In a market where most releases push past $200, the $40 price tag reads as a philosophical statement more than an accessible entry point. Fans of the post-adidas Yeezy era have made this the entry drug for the new line.
6. Song For The Mute x adidas Samba LX Freizeit 'Aura Coffee Off White'
Key Features: Sydney fashion label Song For The Mute’s SFTM-007 chapter with adidas — an elevated version of the standard Samba, this time built for what SFTM calls the intersection of “streetwear and formal dress footwear.” The upper uses full-grain tumbled brown leather in Aura Coffee tones, with smooth off-white 3-Stripes, deco stitching, a suede T-toe overlay, gold-tone eyelets, and SFTM side tags. The chunky lugged Freizeit sole (German for “leisure time”) sits significantly thicker than a standard Samba, giving the shoe a school-shoe silhouette.
Why It’s Trending: The Core Black held a slot on the June list; this July, the Aura Coffee sibling joins it on the top ten as buyers who missed the earlier drop catch up to the collab. SFTM has quietly become one of adidas’s most fashion-credible collaborators, and the SFTM-007 chapter — anchored by the debut of the Samba LX Freizeit — is being called their most structurally ambitious release to date. The Coffee execution is the warmer, more wearable of the two colorways in the drop, and it’s crossing over from fashion circles into general sneaker rotation as summer transitions into fall.
7. Nike Air Zoom Maxfly 2 'Glam Fierce Purple Pink Blast'
Key Features: Nike’s elite sprint spike built for 100m, 200m, and 400m events. The Maxfly 2 pairs a full-length carbon plate with a Zoom Air unit underfoot, creating one of the most propulsive spike plates in Nike’s catalog. This “Glam” execution wraps the aerodynamic upper in Fierce Purple, layers Flash Crimson and Pink Blast accents through the Swoosh and midsole, and finishes with black detailing on the spike plate.
Why It’s Trending: : July is peak summer track season — meet records, national championships, and prep for late-season showdowns all cluster in this window. The Glam colorway has become the go-to visual for sprinters chasing PBs on the track, and the loud purple-pink palette photographs sharply against blue track surfaces. Non-competitive buyers are also picking it up for the spike collection alone.
8. Nike Killshot 2 Leather Premium 'Tiempo Pack'
Key Features: EaA premium-leather build of the J.Crew-favorite Killshot 2, executed as part of Nike’s “Tiempo Pack” — a material story that borrows from the rich, soft leathers of Nike’s classic Tiempo soccer boot. Subtle football-inspired stitching details, a tonal Swoosh, and aged-finish leather elevate this above the standard Killshot 2 leather build.
Why It’s Trending: Another repeat from June’s list, and rightfully so. The Killshot 2 has been a men’s-style staple for two decades, and the Tiempo Pack execution finally gives it a material story to match its cult status. With the World Cup dominating football-adjacent conversation through July, football-referencing lifestyle silhouettes are all having a moment — this is one of the quieter beneficiaries. It also pairs cleanly with wide-leg denim, cream cargos, and the prep-workwear fits dominating men’s style right now.
9. Song For The Mute x adidas Samba LX Freizeit 'Core Black Off White'
Key Features: The moodier sibling of the Aura Coffee release, executed in Core Black tumbled leather with the same off-white 3-Stripes, deco stitching, suede T-toe overlay, and gold-tone eyelets. Same chunky lugged Freizeit sole, same premium construction, same SFTM side branding.
Why It’s Trending: Carrying over from June’s list, where it earned its spot as the versatile Freizeit pick between the two SFTM colorways. Core Black works with almost any wardrobe and doesn’t need seasonal accommodation, and Novelship sales in July reflect that a lot of buyers who couldn’t decide between the two ended up choosing black. The dressier, chunky-sole silhouette also fits perfectly into the “dress up your sneakers” trend that’s dominated men’s fashion this year.
10. Nike G.T. Cut 3 EP 'Phantom Cobalt Tint'
Key Features: The guard’s basketball shoe of choice — and Nike Basketball’s first-ever silhouette to feature ZoomX foam underfoot, paving the way for the LeBron 23 and Ja 3. This colorway sets a clean Phantom base under Cobalt Tint gradients on the Swoosh, Metallic Platinum hits on structural details, and Pink Blast highlights that cut through the tonal upper. The gradient midsole fades from icy blue to hot pink — a subtle nod to South Beach’s Vice color story. Multi-court traction and Flywire-supported lockdown round out the package.
Why It’s Trending: The GT Cut 3 was one of the most-worn non-signature basketball shoes in the NBA last season, and the Phantom Cobalt Tint colorway has quietly become the sleeper favorite among the run. With WNBA at its peak and NBA offseason keeping basketball in the conversation through July, guard-focused low-tops are having a rotation moment — and this pair is the cleanest colorway in the GT Cut 3 catalog. Casual buyers are picking it up for the color story alone.
Conclusion
July 2026 shows what happens when culture, hype, and utility all peak at once. The Travis Scott Pink Pack finally lands after two years of delays, the World Cup keeps Cryoshot in the conversation, Song For The Mute’s Samba collab quietly upgrades summer wardrobes, and even Kanye’s $40 slip-on is having its moment. Meanwhile the perennials — the Samba OG, the Killshot 2, the GT Cut 3 — keep selling regardless of what’s new. That mix is what makes a strong sneaker month: some things you buy because they’re trending, some things you buy because they last. This July’s Top 10 delivers both.
FAQ's
The Travis Scott ‘Sail Tropical Pink’ Air Jordan 1 Low has the highest premium at time of writing — aftermarket prices were tracking above $2,000 pre-release. The ‘Muslin Pink’ and the PEACEMINUSONE Cryoshot are close behind.
No. The YS-01 is manufactured and distributed directly through Yeezy.com, not adidas. It’s part of Kanye West’s post-adidas footwear line and comes without an adidas box or branding.
The Freizeit sole is significantly thicker and more chunky than a standard Samba, giving the shoe a school-shoe or dress-shoe profile. Both SFTM Freizeit colorways also use premium full-grain tumbled leather, deco stitching, gold-tone eyelets, and suede T-toe overlays that don’t appear on the standard Samba OG.
The Muslin Pink (IQ7604-100) is the more wearable everyday pair — cream and soft pink palette that pairs with anything. The Sail Tropical Pink (IQ7604-101) is the bolder statement pair with a pink nubuck base. Both are worth grabbing if you can, but if you can only pick one, the Muslin sees more rotation.
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