There is no denying that Australians love comfortable clothes. From athleisure to streetwear, consumers in Australia enjoy slipping into a pair of sneakers that will last long, feel good, and stay stylish over the years.
The streetwear and sneaker market in Australia has rapidly grown, and with that so has the demand for some of the best sneakers. With more options to buy authentic sneakers online in Australia, the hottest brands from Nike to Adidas are seen around every street corner. While there are plenty of Australian brands out in the market, the following are some of the most popular sneaker silhouettes that can be seen being worn in Australia today.
Nike Air Force 1
Shop Supreme x Nike Air Force 1 Low ‘White’ at Novelship
Nike Air Force 1 is an extremely popular sneaker model. The shoe has periodically been a force of nature when it comes to fashion, with athletes, models, and influencers alike popularizing it. The shoe, although on the bulkier side, comes with a low top which makes it perfect for any outfit. The sneaker fits perfectly and gives you an outdoorsy, sporting look, all the while donning a clean-cut classic aesthetic. There have been numerous collaborations of these sneakers, from the highly popular G-Dragon’s PEACEMINUSONE x Air Force 1 Low ‘Para-noise’ to the Supreme x Nike Air Force 1 Low ‘White’. No one can deny how much of a favourite the Nike Air Force 1 model is amongst sneakerheads around the world.
Adidas NMD
Shop Adidas NMD R1 ‘Pride’ (2020) on Novelship
The Adidas NMD has a classic look and is also comfortable, perfect for an outdoorsy lifestyle. Combining Primeknit and Boost technology, sneakers of this model have a low, cushy look to them, and are arguably on par with Yeezys. The silhouette is highly popular and has carved a niche for itself in the sneaker industry with a loyal following. The NMD is a comfortable, durable wear, and minimalistic aesthetic that can be built on to make it such a fan favourite. The lightweight casual design of the sneaker, along with its often bright colourways — as evident from shoes like Adidas NMD R1 ‘Pride’ (2020) — makes this model the perfect choice for young Millenials.
Nike Air Max
Shop Travis Scott x Nike Air Max 270 React Eng ‘Cactus Trails’ at Novelship
The original Nike Air Max sneakers were kind of a blueprint for what shoes would look like going forward. This model has an incredible amount of influence on the way sneakers have been made, from its diverse set of colourways to the endless collaborations since its initial introduction. Sneakers like Travis Scott x Nike Air Max 270 React Eng ‘Cactus Trails’ are evidence of its forward-looking aesthetic. This sneaker model is highly popular with the youth due to its sleek design and individuality. Many attribute these sneakers as playing a major part in the appearance and overall design-aesthetic of modern sneakers of the last twenty years.
Adidas Ultra Boost
Shop Adidas Ultra Boost DNA ‘Black History Month’ on Novelship
The Adidas Ultra Boost, as the name implies, is defined by its unique Boost technology. Almost any sneakerhead will testify to the comfort of any shoe from this model. Not only are they lighter, more comfortable, and have a better fit than most, the Primeknit upper also makes for a breathable shoe. Moreover, the torsion plates and rear heel cups provide you with the right amount of support. While comfort is key with the Ultra Boosts, the design of sneakers in the Ultra Boost model is also quite beautiful, with simplicity at heart.
Adidas Superstar
Shop Prada x Adidas Superstar ‘White Black’ on Novelship
The Adidas Superstar is a series that has pivoted from what it was originally meant to be. This sneaker model was meant to be a basketball shoe, as Kareem Abdul Jabbar popularized the brand by wearing a pair during his first MVP award. Yet, in that act, the Superstar has become something entirely different, making its way deep into the culture. From Run DMC donning the model at their concerts to high-end fashion collaborations like the Prada x Adidas Superstar ‘White Black’, there is no denying that the Superstar has a certain something to it. Its classic aesthetic and great quality build make it a coveted sneaker model to browse through.
