LuxurySneakersStreetwear

Gucci Is Getting Into Streetwear

3 Mins read

Gucci has always been a fashion statement in itself. From their sunglasses to their popular handbags, walking with Gucci was always a way of showing luxury and class to the rest of the world. 

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With the streetwear movement, luxury brands such as Alexander McQueen and Balenciaga have stepped into the foray, displaying their signature touch to the culture. Gucci, as part of the collective of luxury brands, has been no different. With the past few years of hot drops, the brand shows an array of popular choices that many sneakerheads and streetwear enthusiasts would die to get their hands on. 

The Popularity of Gucci over the Years

Gucci’s impact on the worldwide fashion industry is impressive. Since its advent, the brand has grown into a luxury powerhouse known across the globe, whereas in 2019, Gucci was the fourth most valuable luxury brand in the world. Owned by the Kering Group — a global luxury group that manages various well-known fashion brands — Gucci continues to reinvent fashion by focusing on details and craftsmanship.  

Gucci’s value has grown at a steady, impressive rate in the last ten years. The value of the luxury brand was 147 billion euros in 2009 and almost doubled by 2019 to reach 281 billion euros. Luxury watches and handbags make up about a third of this total revenue.

man covering his face with one hand

Gucci in the Streetwear Space

Streetwear is not just about clothing. The range of items introduced by Gucci to adopt to the streetwear movement is proof in itself that the brand has kept close tabs on the culture. Not only has Gucci removed the use of fur in their clothes as a stand against cruelty towards animals, but they also have shown their support of gender equality by making unisex clothes, and driven action in politically charged environments to make the world a more inclusive place. 

If you take a look at the Men’s section in the Gucci shopping website, you will find liberal use of bold graphics and flashy colours that appeal to the new generations. According to the Luxury Resale Report 2019 of Luxury Consignment TheRealReal, Gucci was the highest searched brand of the year. The overall demand for the luxury brand also increased by 78% from 2018.

Gucci Ace Leather ‘White’

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Shop Gucci Ace Leather ‘White’ on Novelship

Simplicity and minimalism define the aesthetic of these sneakers, as it comes in a white colour blocking. The upper is made out of white, with Gucci’s signature green and red lines at the lateral sides. The heel comes in a green crocodile detail, giving the shoe an added luxury touch to the overall simplicity. 

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Disney x Gucci Ace Low ‘Mickey Mouse – Ivory’

Coming in an off-white colour blocking that stands out from the usual bright white, the Disney x Gucci Ace Low is a collaboration between the cultural giant  Disney and the luxury behemoth. The upper of the shoe is made out of ivory leather, while most of the midfoot on the lateral side of the shoe is covered with an illustration of Mickey Mouse. Along the heel counter is an orange-red colour tab, with the gold prints of Gucci lined at the edge. 

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Gucci Ace ‘Fake/Not Print’

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Shop Gucci Ace ‘Fake/Not Print’ on Novelship

Made with a GG Supreme Canvas that is eco-friendly in nature, the Gucci Ace Fake/Not Print is both cheeky and flashy to look at. With a giant FAKE text printed on the lateral side of the sneaker, the sole of the shoe is completely white and has visible external stitching. On the lateral side of the left shoe, the word NOT is printed in bright yellow, contrasting the FAKE sneaker. The upper is made out of a patterned beige colour with multiple Double G logos throughout, while a stripe of green and red appears near the midfoot. The heel counter is green in colour, with Gucci branding on the top.

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Gucci Tennis 1977 ‘Ebony’

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Shop Gucci Tennis 1977 ‘Ebony’ on Novelship

The Gucci Tennis 1977 ‘Ebony’ comes in four different colourways, but what makes this sneaker most noticeable is its luxurious upper that is designed with GG logos all across it. With the green and red Gucci signature lines running along the lateral sides, the sneaker is outlined with a nice green on the ankles. The sole of the shoe is beige in colour and has a red line running across the length. 

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