{"id":4154,"date":"2020-11-10T12:16:01","date_gmt":"2020-11-10T04:16:01","guid":{"rendered":"https:\/\/novelship.com\/news\/?p=4154"},"modified":"2020-11-18T13:39:19","modified_gmt":"2020-11-18T05:39:19","slug":"why-buy-sneakers-on-singles-day","status":"publish","type":"post","link":"https:\/\/novelship.com\/news\/why-buy-sneakers-on-singles-day\/","title":{"rendered":"Why Buy Sneakers on Singles’ Day"},"content":{"rendered":"

While Singles’ Day was originally created in China back in the ’90s to help single men and women feel better about being alone, over time it’s grown into something much more.<\/span><\/p>\n

Popularized by Alibaba, Singles’ Day has now become the nation’s \u2014 as well as the rest of the world’s \u2014 largest consumer holiday. The date has catapulted into an event where people from every background \u2014 regardless of if they’re single \u2014 can get massive discount deals. This is why Singles’ Day is the perfect time to <\/span>shower yourself with love<\/span><\/a>.<\/span><\/p>\n

Cashing in on Singles\u2019 Day<\/h2>\n

These days, western brands like Lanc\u00f4me or Est\u00e9e Lauder are smashing through their yearly sales goals on Singles’ Day. For example, last year alone, the two brands hit the USD$14.4 million mark on November 11.<\/span><\/p>\n

Retailers like these are hitting it big because of bold discount strategies that make up the foundation of the holiday. With an average price cut of 30 percent, Singles’ Day is the perfect time to grab the hottest items you’ve kept your eye on, for almost half the price!<\/span><\/p>\n

\"Sale<\/p>\n

Buying sneakers on Singles\u2019 Day<\/h2>\n

For example, with footwear, you can often save up to 40% off on shoes during this event, treating yourself to the world\u2019s best brands like Nike, Adidas, Puma, and more.<\/span><\/p>\n

In 2018, Singles’ Day stats show that sportswear and sneakers were hot items, with Nike and Adidas being two out of eight brands that were able to crack the one billion RMB mark for sales on Tmall. They were up against 180,000 Chinese and foreign brands on the platforms.<\/span><\/p>\n

When it came to some of the top-selling brands, these included:<\/span><\/p>\n