{"id":3925,"date":"2020-11-03T11:00:00","date_gmt":"2020-11-03T03:00:00","guid":{"rendered":"https:\/\/novelship.com\/news\/?p=3925"},"modified":"2020-11-10T12:18:06","modified_gmt":"2020-11-10T04:18:06","slug":"prepare-for-singles-day-with-adidas-rivalry-pack","status":"publish","type":"post","link":"https:\/\/novelship.com\/news\/prepare-for-singles-day-with-adidas-rivalry-pack\/","title":{"rendered":"Prepare for Singles’ Day with Adidas Rivalry Pack"},"content":{"rendered":"

November 11 is that time of the year where brands can jump on one of the biggest consumer holidays of the year \u2014 Singles’ Day.<\/span><\/p>\n

From <\/span>Nike pushing their own releases<\/span><\/a> every year to retailers of any size giving out discounts, this is a perfect time to <\/span>bring the heat<\/b><\/a>.<\/span><\/p>\n

Celebrate Singles’ Day with Novelship<\/b><\/h2>\n

Get your hands on the hottest release of the year, the unique colour changing <\/span>Civilist Berlin x Nike SB Dunk Low \u2018Heat Map Thermography,’<\/b><\/a> this November 11, 2020.\u00a0 Spoil yourself this single\u2019s day and\u00a0 <\/span>sign up for an account<\/b><\/a> with Novelship to get a chance to win a pair. All you need to do is sign up, click \u2018Participate,’ and spin the wheel daily \u2014 <\/span>starting from November.<\/span> All participants will get ONE raffle entry by default, and a digital scorecard.<\/span><\/p>\n

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Singles’ Day Explained<\/h2>\n

Originally initiated by a group of Chinese university students in 1990, the holiday \u2018Singles’ Day\u2019 was a way to celebrate being single, turning the feeling of loneliness into more of an active celebration. Selected on November 11, due to its befitting pairing of 1’s, the holiday has transformed into a worldwide massive retail holiday, with stats showing numbers that surpass even Black Friday or Cyber Monday.<\/span><\/p>\n