{"id":3894,"date":"2020-11-23T10:45:41","date_gmt":"2020-11-23T02:45:41","guid":{"rendered":"https:\/\/novelship.com\/news\/?p=3894"},"modified":"2020-11-25T21:15:07","modified_gmt":"2020-11-25T13:15:07","slug":"streetwear-everywhere-lego-x-adidas-multi-year-partnership","status":"publish","type":"post","link":"https:\/\/novelship.com\/news\/streetwear-everywhere-lego-x-adidas-multi-year-partnership\/","title":{"rendered":"Streetwear Everywhere: LEGO x Adidas Multi-Year Partnership"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The apparel industry has always made sure to stay on top of cultural trends. Collaboration has been a key to great success, especially on a global scale. From streetwear collabs with pop culture shows like <a href=\"https:\/\/novelship.com\/news\/streetwear-everywhere-vans-x-the-simpsons\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Simpsons<\/a> to lifestyle conglomerates like <a href=\"https:\/\/novelship.com\/news\/streetwear-everywhere-the-ikea-obsession\/\">IKEA<\/a> doing their own releases, the need to express yourself in every community is real.\u00a0<\/span><\/p>\n<p><iframe data-src=\"https:\/\/www.youtube.com\/embed\/j9A7lbSd518\" width=\"800\" height=\"415\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"1\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start lazyload\">\ufeff<\/span><\/iframe><\/p>\n<h2><strong>LEGO x Adidas Multi-Year Partnership<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">With that being said, a month ago, LEGO Group and Adidas Originals announced a multi-year partnership, bringing the two massive brands together to foster a space of creativity and playful positivity. As a way to include both adults and children everywhere around the world, these ongoing collaborations between the two companies will help inspire designers and consumers for years to come.<\/span><\/p>\n<p><img decoding=\"async\" class=\"c-content-block__img c-lazy c-lazy--loaded lazyload\" data-src=\"https:\/\/www.lego.com\/cdn\/cs\/aboutus\/assets\/blta38d0b5eeb85ee7b\/Frame_5.png?disable=upscale&amp;width=1056&amp;quality=50\" data-sizes=\"(min-width: 1600px) 1056px, (min-width: 1200px) 50vw, (min-width: 900px) 66.666vw, (min-width: 600px) 83.333vw, 100vw\" data-srcset=\"https:\/\/www.lego.com\/cdn\/cs\/aboutus\/assets\/blta38d0b5eeb85ee7b\/Frame_5.png?disable=upscale&amp;width=240&amp;quality=50 240w, https:\/\/www.lego.com\/cdn\/cs\/aboutus\/assets\/blta38d0b5eeb85ee7b\/Frame_5.png?disable=upscale&amp;width=360&amp;quality=50 360w, https:\/\/www.lego.com\/cdn\/cs\/aboutus\/assets\/blta38d0b5eeb85ee7b\/Frame_5.png?disable=upscale&amp;width=480&amp;quality=50 480w, https:\/\/www.lego.com\/cdn\/cs\/aboutus\/assets\/blta38d0b5eeb85ee7b\/Frame_5.png?disable=upscale&amp;width=720&amp;quality=50 720w, https:\/\/www.lego.com\/cdn\/cs\/aboutus\/assets\/blta38d0b5eeb85ee7b\/Frame_5.png?disable=upscale&amp;width=960&amp;quality=50 960w, https:\/\/www.lego.com\/cdn\/cs\/aboutus\/assets\/blta38d0b5eeb85ee7b\/Frame_5.png?disable=upscale&amp;width=1280&amp;quality=50 1280w, https:\/\/www.lego.com\/cdn\/cs\/aboutus\/assets\/blta38d0b5eeb85ee7b\/Frame_5.png?disable=upscale&amp;width=1440&amp;quality=50 1440w, https:\/\/www.lego.com\/cdn\/cs\/aboutus\/assets\/blta38d0b5eeb85ee7b\/Frame_5.png?disable=upscale&amp;width=1680&amp;quality=50 1680w, https:\/\/www.lego.com\/cdn\/cs\/aboutus\/assets\/blta38d0b5eeb85ee7b\/Frame_5.png?disable=upscale&amp;width=1920&amp;quality=50 1920w\" alt=\"Image of a top-down view of the LEGO House cartoon overlay\" width=\"948\" height=\"533\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 948px; --smush-placeholder-aspect-ratio: 948\/533;\" \/><\/p>\n<p>While talks of the partnership have been swirling since 2017, this announcement comes with a string of products that are scheduled to be released before the end of 2020 and throughout 2021. The sneakers will be directed at both kids and adults, delivering\u00a0colourful, imaginative releases that are meant to inspire.<\/p>\n<div id=\"section-1\" class=\"c-content-block c-content-block--has-title\" data-component=\"1\">\n<div class=\"o-wrapper\">\n<div class=\"o-grid o-grid--center\">\n<div class=\"o-grid__item o-grid__item--12 o-grid__item--10@bp-1 o-grid__item--8@bp-2 o-grid__item--6@bp-3\">\n<div class=\"c-content-block__content\">\n<blockquote>\n<h3 class=\"c-content-block__title u-type-sm\">Sharing\u00a0a\u00a0belief in the power to build skills, strength and better futures\u00a0through creativity,\u00a0it\u2019s time for two of the world\u2019s most creative and loved brands to play on the same\u00a0team!<\/h3>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><strong>A Sneaker and Toy All-In-One<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The first sneaker to be released, as part of the LEGO and Adidas collaboration, was the LEGO x Adidas ZX 8000 &#8216;A-ZX\u2019. Constructed out of white mesh and tan suede, you can see the distinct Three Stripes on the midfoot on both the lateral and medial sides, with accents of yellow bordering the white-black design. <\/span><\/p>\n<div id=\"attachment_4311\" style=\"width: 1210px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-4311\" class=\"wp-image-4311 size-full lazyload\" data-src=\"https:\/\/novelship.com\/news\/wp-content\/uploads\/2020\/11\/streetwear-everywhere-lego-x-adidas_adidas-zx-8000-a-zx.jpg\" alt=\"streetwear-everywhere-lego-x-adidas_adidas-zx-8000-a-zx\" width=\"1200\" height=\"700\" data-srcset=\"https:\/\/novelship.com\/news\/wp-content\/uploads\/2020\/11\/streetwear-everywhere-lego-x-adidas_adidas-zx-8000-a-zx.jpg 1200w, https:\/\/novelship.com\/news\/wp-content\/uploads\/2020\/11\/streetwear-everywhere-lego-x-adidas_adidas-zx-8000-a-zx-300x175.jpg 300w, https:\/\/novelship.com\/news\/wp-content\/uploads\/2020\/11\/streetwear-everywhere-lego-x-adidas_adidas-zx-8000-a-zx-1024x597.jpg 1024w, https:\/\/novelship.com\/news\/wp-content\/uploads\/2020\/11\/streetwear-everywhere-lego-x-adidas_adidas-zx-8000-a-zx-768x448.jpg 768w, https:\/\/novelship.com\/news\/wp-content\/uploads\/2020\/11\/streetwear-everywhere-lego-x-adidas_adidas-zx-8000-a-zx-360x210.jpg 360w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/700;\" \/><p id=\"caption-attachment-4311\" class=\"wp-caption-text\">Shop <a href=\"https:\/\/novelship.com\/lego-x-adidas-zx-8000-a-zx-series?utm_medium=Image-Caption-Text&amp;utm_source=Blog&amp;utm_campaign=streetwear%20everywhere&amp;utm_content=lego%20x%20adidas\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>LEGO x Adidas ZX 8000 &#8216;A-ZX&#8217;<\/strong><\/a> on Novelship<\/p><\/div>\n<p><span style=\"font-weight: 400;\">The shoe comes with a blue heel counter with a classic raised Lego block pattern on them. This is also a similar pattern that is visible across the rest of the shoe. You can see a blue accent at the toe box, with a red outsole resembling that of Lego pieces that appear to be attachable elsewhere. Interchangeable laces in multiple colors make this sneaker even more customizable, coming in yellow, black, red, green, and blue. At the front of the laces, is held together by the Lego brick lace jewel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can find the LEGO logo in red on top of the white tongue. The entire colorful design of the shoe makes for a very unique, playful sneaker. Many sneakerheads that have an affinity for lego when they were young will love this silhouette.<\/span><\/p>\n<h2><strong>Final thoughts<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Adidas has frequently collaborated with a diverse set of brands throughout its history. With news of their recent multi-year collaboration with LEGO, it appears that they will be bringing out the inner child within us all, giving consumers of all ages the opportunity to don those three stripes. Having fun with colours and design, only time will tell how popular and wild these upcoming LEGO and Adidas collaborations will be.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The apparel industry has&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4317,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,202,4,2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Streetwear Everywhere: LEGO x Adidas Multi-Year Partnership - Novelship News<\/title>\n<meta name=\"description\" content=\"LEGO Group and Adidas Originals have announced a multi-year partnership together, bringing the two massive brands together to foster a space of creativity and playful positivity\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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