{"id":2746,"date":"2020-08-18T17:14:21","date_gmt":"2020-08-18T09:14:21","guid":{"rendered":"https:\/\/novelship.com\/news\/?p=2746"},"modified":"2020-08-27T10:51:33","modified_gmt":"2020-08-27T02:51:33","slug":"the-rise-of-women-in-streetwear","status":"publish","type":"post","link":"https:\/\/novelship.com\/news\/the-rise-of-women-in-streetwear\/","title":{"rendered":"The Rise of Women in Streetwear"},"content":{"rendered":"

Traditionally, the streetwear market – while not limited – has been predominantly male.<\/span><\/p>\n

Heavily influenced by hip hop and skater culture, the <\/span>history of streetwear<\/span><\/a> tells a tale of a fashion movement that has had little to no major influence from women.<\/span><\/p>\n

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However, over the last decade, things have changed.\u00a0 Fashion has become more androgynous, with stars like Billie Eilish playing a pivotal role in this shift. The integration of streetwear<\/span> fashion with luxury<\/span><\/a> houses has expanded its reach into the mainstream, bringing in an untapped female demographic.\u00a0<\/span><\/p>\n

With <\/span>more demand<\/span><\/a> than ever before, as evident from the continued releases of exclusive women sneakers, the streetwear space has diversified for the better. We are now witnessing an era <\/span>of women in streetwear<\/b>, both as creators and consumers.<\/span><\/p>\n

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Browse Novelship for Women’s Sneakers<\/a><\/p><\/div>\n

A growing demographic in streetwear<\/h2>\n

Streetwear is built on a sense of community – something the mainstream fashion industry has been trying to capitalize on. For the longest time, traditional brands dedicated their time and budgets to ensure their products, primarily marketed to women, came across as luxurious, delicate, and trendy. While streetwear aimed for exactly the opposite.<\/span><\/p>\n

However, there has been a paradigm shift in the industry as we begin to see more women consumers enter the streetwear and sneaker landscape. <\/span><\/p>\n

\"Online<\/p>\n

According to a survey done by Strategy and Hypebeast last year, streetwear consumers consist of mainly young people, with 60% of them being below 25. In the study, they found that 70% of those surveyed reported an annual income of less than $40,000, with 56% reporting that they spent between $100 and $300 on their favorite brands. When looking at the gender split,\u00a0 they discovered that men and women spent identical amounts on streetwear.\u00a0<\/span><\/p>\n

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Hypebeast and Strategy& – Streetwear Report<\/a><\/p><\/div>\n

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The influence of women in streetwear<\/h2>\n

Before today, women in streetwear had never been mainstream. Females would participate in the streetwear subculture through the blend of colours and styles, adding their own flair to the mix.\u00a0<\/span><\/p>\n

R&B Artists like <\/span>Aaliyah,<\/span><\/a> Missy Elliot,<\/span><\/a> Janet Jackson<\/span><\/a>, and <\/span>Erykah Badu<\/span><\/a> influenced streetwear with their chic and cool vibes. Their subtle elegance transcended their music and seeped into the fashion trends of the time. <\/span><\/p>\n