{"id":2730,"date":"2020-08-25T10:00:14","date_gmt":"2020-08-25T02:00:14","guid":{"rendered":"https:\/\/novelship.com\/news\/?p=2730"},"modified":"2020-11-25T21:15:08","modified_gmt":"2020-11-25T13:15:08","slug":"streetwear-everywhere-the-ikea-obsession","status":"publish","type":"post","link":"https:\/\/novelship.com\/news\/streetwear-everywhere-the-ikea-obsession\/","title":{"rendered":"Streetwear Everywhere: The IKEA Obsession"},"content":{"rendered":"

For decades, IKEA has been synonymous with modern home design. From furniture to affordable interior decorations, the Swedish brand has always been known for its signature simplistic approach, gaining an almost cult-like following.\u00a0\u00a0<\/span><\/p>\n

While fashion is far from what people associate the homeware brand with, in recent years, this has all changed.\u00a0 <\/span><\/p>\n

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From sweatshirts to tees, the IKEA brand, along with its signature blue and yellow colourway has been steadily popping up in the fashion landscape, particularly in streetwear circles. Whether it was the attention garnered from Kanye West\u2019s tweets looking to collaborate with the brand or the piqued interest of other streetwear names, it’d be an understatement to say that IKEA has been making moves on the low, entering the game of streetwear.<\/span><\/p>\n

The Shoe Surgeon x IKEA Collab: FRAKTA Collection<\/strong><\/h2>\n

A year after politely declining Kanye West’s offer to collaborate, IKEA released a collaboration with custom shoemakers, The Shoe Surgeon in 2017.<\/span><\/p>\n

The unexpected release consisted of a pair of Air Jordan 1s and a matching bomber jacket. Constructed with blue suede, yellow python, the unique releases were repurposed from the popular IKEA blue bags, made of Frakta material (hence the name of the collection: FRAKTA).<\/span><\/p>\n

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Image via Sole Collector<\/p><\/div>\n

Priced at $1,500 USD, the popularity of the collaboration hinted at the start of something new for IKEA and was merely its debut into the streetwear world.<\/span><\/p>\n

STAMPD X IKEA Collab: <\/strong>SP\u00c4NST Collection<\/strong><\/h2>\n

In 2018, news about the upcoming, much-anticipated collaboration between STAMPD and IKEA emerged.<\/span><\/p>\n

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Image via Stampd<\/p><\/div>\n

The unique partnership titled the SP\u00c4NST Collection, showcased a series of sleek and simplistic furniture designs for the urban home. Befitting STAMPD’s minimalistic style, the idea behind the collaboration was meant to instill a sense of simplicity in people’s day-to-day, where the minimalistic aesthetic would follow them home.\u00a0<\/span><\/p>\n

Virgil Abloh x IKEA Collab: MARKERAD Limited Collection<\/h2>\n

In November\u00a0 2019, customers were greeted with the news of another interesting collaboration between IKEA and the streetwear community, with the release of their <\/span>MARKERAD Limited Collection<\/span><\/a> products. Carrying a total of 15 product styles, the collection was a set of minimalistic designed items between IKEA and famed OFF-WHITE designer Virgil Abloh.<\/span><\/p>\n

The collection\u2019s minimalistic designs were enhanced with Abloh\u2019s unique, edgy style and high fashion aesthetic, much like his sneakers. <\/span><\/p>\n