{"id":1928,"date":"2020-05-22T17:08:47","date_gmt":"2020-05-22T09:08:47","guid":{"rendered":"https:\/\/novelship.com\/news\/?p=1928"},"modified":"2020-08-26T17:47:28","modified_gmt":"2020-08-26T09:47:28","slug":"why-air-jordan-changed-the-sneaker-game-forever","status":"publish","type":"post","link":"https:\/\/novelship.com\/news\/why-air-jordan-changed-the-sneaker-game-forever\/","title":{"rendered":"Why Air Jordan Changed the Sneaker Game Forever"},"content":{"rendered":"\r\n

With the end of the Last Dance<\/a> documentary, the world has been reminded yet again of the excellence of Michael Jordan<\/a>. Beyond his status as the greatest basketball player of all time, Jordan has also cemented his name in modern culture with his iconic brand, ‘Air Jordan<\/strong><\/a>.’ With lucrative deals since 1985, Jordan has gone beyond basketball and changed the game forever, as he becomes the world’s first athlete billionaire.<\/a><\/p>\r\n\r\n\r\n\r\n

Who Said Man Was Not Meant to Fly<\/h2>\r\n\r\n\r\n\r\n

The original deal made with Nike put Jordan at earning roughly $500,000 per year, with the contract spanning for five years. As expressed in the contract, the last two years would only be guaranteed if $4 million USD of sneakers were sold by the third year. With most assuming that the shoe would do only moderately well, no one expected to reach $100 million USD in sales within the first 10 months. The hype for Jordan was real.<\/p>\r\n\r\n\r\n\r\n