Every once in a while, a piece quietly takes over feeds, outfits, and conversations and right now, that piece is the adidas CTT 3.1. Designed for the China market, this modern outerwear silhouette has been steadily gaining attention for its clean lines, functional detailing, and refined utility aesthetic that feels effortlessly current. It’s the kind of jacket that doesn’t scream for attention, yet somehow ends up everywhere.
While it isn’t a Lunar New Year–specific release, the timing feels spot on. As wardrobes shift for a new season filled with travel, gatherings, and everyday city wear, the adidas CTT 3.1 hits a rare balance between practical and elevated. Lightweight yet structured, minimal yet intentional, it reflects a broader move toward understated, culturally rooted fashion and that quiet momentum is exactly why so many people are paying attention.
What Is the adidas CTT 3.1?
The adidas CTT 3.1 is a China-developed outerwear piece created as part of adidas’s “New Chinese Style” 2026 capsule, a design initiative focused on reinterpreting traditional Chinese aesthetics through modern sportswear. Often referred to as a Chinese Track Top or cheongsam-inspired jacket, the CTT 3.1 blends cultural elements with a clean, functional silhouette that fits seamlessly into contemporary streetwear.
Rather than being released as a standard global product, the CTT 3.1 was designed specifically for the China market. Drawing inspiration from Tang-era garments, the jacket incorporates subtle details such as mandarin-style collars, structured lines, and traditional closures all reworked into a modern track-top form that feels refined, wearable, and relevant beyond any single season.
The decision to keep the adidas CTT 3.1 largely China-exclusive is also what fuels its appeal. Limited regional releases allow adidas to experiment creatively without over-commercialising the design, while giving the piece a sense of authenticity and rarity. Combined with UNITEFIT sizing and the use of partly recycled materials, the CTT 3.1 represents a thoughtful balance of heritage, modern utility, and responsible design which is why it has quickly become one of the most discussed jackets of 2026.
Why It's Popular Now?
Cultural Timing Without Overbranding
While not a traditional Lunar New Year graphic piece, the CTT 3.1 aligns perfectly with the season’s preference for refined, intentional dressing making it a natural pick during the festive period.Organic Social Media Momentum
From TikTok styling clips to Instagram fit checks, fashion enthusiasts across Asia and beyond are spotlighting the CTT 3.1 as a “quiet flex” outerwear essential.Year of the Horse Energy
Launched during a year associated with movement, confidence, and expression, the jacket’s structured yet fluid design mirrors the spirit of 2026 bold without being loud.Limited Quantities
With most stock tied to the China market and select retailers, scarcity has driven sell-outs, resale interest, and serious FOMO.
Together, these factors explain why the CTT 3.1 has moved from a niche China release to a globally watched piece.
Celebrity & Influencer Sightings Driving the Buzz
The adidas CTT 3.1 has been spotted on several Chinese celebrities, further fueling its rise as one of the most in-demand outerwear pieces right now. Style icons including Ouyang Nana (欧阳娜娜), Ma Sichun (马思纯), Jin Chen (金晨), He Yu (何与), and Wu Xuanyi (吴宣仪) have all been seen wearing the adidas CTT, showcasing its versatility across different styles and settings.
Their organic, off-duty looks highlight why the CTT 3.1 resonates beyond seasonal hype — it’s a piece that fits naturally into everyday wardrobes, while still carrying cultural and fashion credibility.
All 7 Most Wanted adidas CTT 3.1 Variants
Final Thoughts: Why the adidas CTT 3.1 Is the One to Get Right Now
As the Lunar New Year season approaches, wardrobes naturally shift toward pieces that feel intentional, versatile, and culturally relevant and that’s exactly where the adidas CTT 3.1 stands out. More than just another seasonal drop, it’s a China-developed design that blends heritage-inspired details with modern streetwear sensibility, making it a standout choice both for festive moments and everyday wear.
With limited quantities, growing celebrity visibility, and increasing social buzz, the adidas CTT 3.1 is quickly becoming one of those pieces that are quickly sold out in stores. Current available on Novelship, move fast to avoid disappointment!
The adidas CTT 3.1 is a China-developed outerwear piece from adidas’s “New Chinese Style” line. It blends traditional Chinese design elements, such as mandarin-style details, with a modern track-top silhouette designed for everyday wear.
While it isn’t a traditional Lunar New Year graphic capsule, the adidas CTT 3.1 aligns perfectly with the CNY season. Its culturally rooted design, refined aesthetic, and seasonal timing make it a popular choice for Lunar New Year outfits and beyond.
The CTT 3.1 is primarily released for the China and Asia markets, with limited quantities available globally. This regional exclusivity, combined with rising demand and celebrity sightings, has led to fast sell-outs and strong resale interest.
Most listings follow Asia sizing. If you’re between sizes or prefer a looser fit, it’s generally recommended to size up. Always check individual seller size charts before purchasing.
If you’re looking for a culturally inspired statement jacket with limited availability, the adidas CTT 3.1 is worth securing early. As demand continues to grow around the Lunar New Year period, availability is expected to drop quickly.