While Singles’ Day was originally created in China back in the ’90s to help single men and women feel better about being alone, over time it’s grown into something much more.
Popularized by Alibaba, Singles’ Day has now become the nation’s — as well as the rest of the world’s — largest consumer holiday. The date has catapulted into an event where people from every background — regardless of if they’re single — can get massive discount deals. This is why Singles’ Day is the perfect time to shower yourself with love.
Cashing in on Singles’ Day
These days, western brands like Lancôme or Estée Lauder are smashing through their yearly sales goals on Singles’ Day. For example, last year alone, the two brands hit the USD$14.4 million mark on November 11.
Retailers like these are hitting it big because of bold discount strategies that make up the foundation of the holiday. With an average price cut of 30 percent, Singles’ Day is the perfect time to grab the hottest items you’ve kept your eye on, for almost half the price!
Buying sneakers on Singles’ Day
For example, with footwear, you can often save up to 40% off on shoes during this event, treating yourself to the world’s best brands like Nike, Adidas, Puma, and more.
In 2018, Singles’ Day stats show that sportswear and sneakers were hot items, with Nike and Adidas being two out of eight brands that were able to crack the one billion RMB mark for sales on Tmall. They were up against 180,000 Chinese and foreign brands on the platforms.
When it came to some of the top-selling brands, these included:
- Nike Air Max
- Adidas Stan Smith
- Converse Chuck Taylor All Star 70
- New Balance 574
- Vans Old School
Each of these sneaker silhouettes saw a pre-order number in the six figures. The savings on sneakers have started early with markdown offers to celebrate Singles’ Day. This makes it significantly easier for consumers to track the best deals on the hottest kicks.
Bring the Heat on Singles’ Day
To help customers find their perfect sneaker on Singles’ Day, we at Novelship also bring some of the hottest. November 11 will be the final day for Novelship’s Members-only Raffle Draw. Participating will allow you to stand a chance in winning the hyped-up Civilist Berlin x Nike SB Dunk Low ‘Heat Map Thermography.’ Log in or create an account, and spin the wheel! All participants will get ONE raffle entry by default, and a digital scorecard to track your daily progress.
